the principles and practices that apply to personal information (defined below)
collected from customers on our website, in telephone or email communications, or
in competitions or prize draws. Simply put (i) we will not collect personal information
without your knowledge and permission; (ii) we will not knowingly disclose your
and (iii) we will take reasonable steps to protect the security of the personal
information we collect from you. The remainder of this policy describes our personal
information handling practices in detail.
You can browse our website without telling us who you are or revealing any personal
information about yourself. Personal information includes, but is not limited to:
First Name, Last Name, Home, Billing or Physical address; E-mail Address; Phone
Number; other Contact Information; Credit Card Number, Expiration Date. When you
submit your personal information to us, you are giving us your consent to the collection,
use and disclosure of your personally identifiable information as set forth in this
Please note that we receive and may store all personal information (whether written
or oral) that you provide to us irrespective of how such information was provided
e.g through our website, via e-mail, over the telephone, etc. In addition to your
contact information, we may collect information about your purchases, billing address,
shipping address, gender, occupation, birthday, marital status, anniversary, interests,
phone number or other contact information, and credit card information. We may combine
the information you provide to us over time and we may combine such information
with information that is publicly available, collected through data collection devices,
and information that we receive from our partners, affiliates and other third parties.
Use of Personal Information
We may use the information we collect about you to (i) facilitate your purchases
and provide the services you request, (ii) confirm and track your order, (iii) respond
to your enquiries and requests, (iv) improve our website, service, product offerings,
marketing and promotional efforts, and overall customer experience, (v) identify
your product and service preferences, (vi) understand our customer demographics,
preferences, interests, and behaviour, (vi) contact you regarding products and services
(of Hearts of London or our partners) that we believe may be of interest to you,
if you have subscribed to receive this information or you have not advised us that
you do not wish to receive such communications; (vii) audit compliance with our
policies and contractual obligations; (viii) as permitted by, and to comply with,
any legal or regulatory requirements or provisions; or (ix) for any other purpose
to which you consent.
We may also use your personal information to (i) evaluate credit standing and to
match credit bureau or credit reporting agency information and (ii) investigate,
detect and protect Hearts of London and other third parties against error, negligence,
breach of contract, fraud, theft and other illegal activities. In performing these
evaluations, personal information provided by you may be disclosed to a registered
credit reporting agency which may keep a record of that information.
Use of Data by Third Parties
Your personal information may be used by third parties. For instance, when we ship
the product out to you, we need to share your full name and shipping address with
our delivery agent. Examples of other third parties that we may share your personal
information will include: webhosting companies, fulfilment companies (e.g., companies
that fulfil product orders), jewellers, assemblers, data analysis firms, affiliates,
third party consulting or marketing firms and e-mail service providers. Additionally,
if you use a credit card or other financing alternative to place an order with Hearts
of London, to confirm and process your order, we will share your personal information
with such financing company. These third parties only receive personal information
if such information is needed to perform their function(s), and they are not authorised
to use any personal information for any other purpose(s) other than the purpose(s)
set forth by Hearts of London. We only provide third-parties with the minimum amount
of personal information necessary to complete the requested service, product and
We may create anonymous records from personal information by excluding information
(such as your name) that makes the information personally identifiable to you. We
may use these records for internal purposes, such as analysing usage patterns so
that we may enhance our services, and we also reserve the right to use and disclose
any information in such records at our discretion.
Comments and Reviews
We value your comments, feedback, testimonials, etc., which help us improve our
website, products, and services. By making such submissions to us, you assign your
rights in the submissions to us.
We use session data, collected through cookies and pixel tags, to better understand
how our website is navigated, how many visitors arrive at specific pages, variety
of searches of our website's database, the types of browsers and computer operating
systems used by our visitors and the internet protocol addresses from which visitors
connect to our website. We also use this information to improve our website content
and ease of use, to personalize and improve your individual viewing experiences
on our website, and provide information that may be of interest to you.
Examples of the type of information that we collect through these collection devices,
includes the type of Internet browser and operating system an individual uses, the
domain name of the site from which the individual came, the date, time and duration
of the visit, number of visits, average time spent on the individual's site, pages
viewed, domain name of the individual, and number of cookies accumulated. "Cookies"
are small pieces of information that are stored by your browser on your computer's
hard drive to collect information about your activities on our website. Web beacons
are small strings of code placed on a web page or within an email for the purpose
of transferring information.
technologies to compile information about the use of the Website or interaction
with advertisements that appear on the Website. You are always free to decline cookies
able to use certain features on the website.
Tell a Friend & Refer a Friend
When you e-mail a product to a friend, you and your friend's names and e-mail addresses
are requested. This ensures that your friend will know that you have requested that
Hearts of London send them an e-mail. The information we collect about you and your
Your personally identifiable information may be disclosed as part of any merger,
sale of company assets or acquisition, as well as in the event of an insolvency,
bankruptcy or receivership, in which personally identifiable information would be
transferred as one of the business assets.
Hearts of London is committed to the protection of the personal information that
you share with us. We utilize a combination of security technologies, procedures
and organizational measures to help protect your personally identifiable information
from unauthorized access, use or disclosure. For example, we store the personal
information you provide on computer servers with limited access. Additionally, when
we transfer sensitive personal information (for example, credit card information)
over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.
Third Party Advertisers: Third parties advertise on our Website. We do not share
any personal information about you with these advertisers unless you give us permission
to do so, separate from any permission you provide during the member registration
data about the ads you have seen and types of things in which you appear interested.
These advertisers may also use combined information about your visits to our website
and other sites in order to provide advertisements about related goods and services
that may be of interest to you.
When you click on one of these advertisers' links, you are leaving our website and
entering another site. We are not responsible for such third party's sites. You
should carefully review the privacy statements of any other site you visit, because
those privacy statements will apply to your visit to that site, and may be very
different from our policy.
For your convenience, our website provides links to other sites. When you click
on one of these links, you are leaving our website and entering another site. We
are not responsible for such third party sites. You should carefully review the
privacy statements of any other sites you visit, because those privacy statements
will apply to your visit to such other sites and may be very different from our
We give all website users the ability to receive via email or direct messaging information about our products and services, updates to our website, customized advertisements and promotions that are targeted to your specific interests. We send this information directly ourselves, or via third party service providers. If you do not opt-out from receiving these communications about our website, we will send them to you. In addition, in our emails and other communications, we will include instructions on how to unsubscribe and inform us of preferences if you decide you do not want to receive any future marketing or promotional emails from us.
Updating Your Information: If the personally identifiable information that Hearts of London has gathered from you changes or you would like to revise such information, we will gladly correct or update any personal data you have previously provided to us. To request a change or update to your personal information, please send an e-mail to firstname.lastname@example.org or write to us at Hearts of London, 14 Arundel House, 36-43 Kirby Street, Hatton Garden, London, EC1N 8TE.
If you do not agree with these terms, do not provide any personal information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required personal information, we may not be able to provide you with products or services that can be offered on our website only if we have access to certain personal information.