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Your privacy is very important to Hearts of London. This privacy policy describes the principles and practices that apply to personal information (defined below) collected from customers on our website, in telephone or email communications, or in competitions or prize draws. Simply put (i) we will not collect personal information without your knowledge and permission; (ii) we will not knowingly disclose your personal information to third parties, except as provided in this privacy policy and (iii) we will take reasonable steps to protect the security of the personal information we collect from you. The remainder of this policy describes our personal information handling practices in detail.


You can browse our website without telling us who you are or revealing any personal information about yourself. Personal information includes, but is not limited to: First Name, Last Name, Home, Billing or Physical address; E-mail Address; Phone Number; other Contact Information; Credit Card Number, Expiration Date. When you submit your personal information to us, you are giving us your consent to the collection, use and disclosure of your personally identifiable information as set forth in this privacy policy.

Please note that we receive and may store all personal information (whether written or oral) that you provide to us irrespective of how such information was provided e.g through our website, via e-mail, over the telephone, etc. In addition to your contact information, we may collect information about your purchases, billing address, shipping address, gender, occupation, birthday, marital status, anniversary, interests, phone number or other contact information, and credit card information. We may combine the information you provide to us over time and we may combine such information with information that is publicly available, collected through data collection devices, and information that we receive from our partners, affiliates and other third parties.

Use of Personal Information

We may use the information we collect about you to (i) facilitate your purchases and provide the services you request, (ii) confirm and track your order, (iii) respond to your enquiries and requests, (iv) improve our website, service, product offerings, marketing and promotional efforts, and overall customer experience, (v) identify your product and service preferences, (vi) understand our customer demographics, preferences, interests, and behaviour, (vi) contact you regarding products and services (of Hearts of London or our partners) that we believe may be of interest to you, if you have subscribed to receive this information or you have not advised us that you do not wish to receive such communications; (vii) audit compliance with our policies and contractual obligations; (viii) as permitted by, and to comply with, any legal or regulatory requirements or provisions; or (ix) for any other purpose to which you consent.

We may also use your personal information to (i) evaluate credit standing and to match credit bureau or credit reporting agency information and (ii) investigate, detect and protect Hearts of London and other third parties against error, negligence, breach of contract, fraud, theft and other illegal activities. In performing these evaluations, personal information provided by you may be disclosed to a registered credit reporting agency which may keep a record of that information.

Use of Data by Third Parties

Your personal information may be used by third parties. For instance, when we ship the product out to you, we need to share your full name and shipping address with our delivery agent. Examples of other third parties that we may share your personal information will include: webhosting companies, fulfilment companies (e.g., companies that fulfil product orders), jewellers, assemblers, data analysis firms, affiliates, third party consulting or marketing firms and e-mail service providers. Additionally, if you use a credit card or other financing alternative to place an order with Hearts of London, to confirm and process your order, we will share your personal information with such financing company. These third parties only receive personal information if such information is needed to perform their function(s), and they are not authorised to use any personal information for any other purpose(s) other than the purpose(s) set forth by Hearts of London. We only provide third-parties with the minimum amount of personal information necessary to complete the requested service, product and or transactions.

Anonymous Information

We may create anonymous records from personal information by excluding information (such as your name) that makes the information personally identifiable to you. We may use these records for internal purposes, such as analysing usage patterns so that we may enhance our services, and we also reserve the right to use and disclose any information in such records at our discretion.

Comments and Reviews

We value your comments, feedback, testimonials, etc., which help us improve our website, products, and services. By making such submissions to us, you assign your rights in the submissions to us.

Session Data

We use session data, collected through cookies and pixel tags, to better understand how our website is navigated, how many visitors arrive at specific pages, variety of searches of our website's database, the types of browsers and computer operating systems used by our visitors and the internet protocol addresses from which visitors connect to our website. We also use this information to improve our website content and ease of use, to personalize and improve your individual viewing experiences on our website, and provide information that may be of interest to you.

Examples of the type of information that we collect through these collection devices, includes the type of Internet browser and operating system an individual uses, the domain name of the site from which the individual came, the date, time and duration of the visit, number of visits, average time spent on the individual's site, pages viewed, domain name of the individual, and number of cookies accumulated. "Cookies" are small pieces of information that are stored by your browser on your computer's hard drive to collect information about your activities on our website. Web beacons are small strings of code placed on a web page or within an email for the purpose of transferring information.

We may authorise third parties to use cookies, web beacons and other monitoring technologies to compile information about the use of the Website or interaction with advertisements that appear on the Website. You are always free to decline cookies if your browser permits although, by declining the use of cookies you may not be able to use certain features on the website.

Tell a Friend & Refer a Friend

When you e-mail a product to a friend, you and your friend's names and e-mail addresses are requested. This ensures that your friend will know that you have requested that Hearts of London send them an e-mail. The information we collect about you and your friend will be used in ways described in this privacy policy.

Business Transfer

Your personally identifiable information may be disclosed as part of any merger, sale of company assets or acquisition, as well as in the event of an insolvency, bankruptcy or receivership, in which personally identifiable information would be transferred as one of the business assets.


Hearts of London is committed to the protection of the personal information that you share with us. We utilize a combination of security technologies, procedures and organizational measures to help protect your personally identifiable information from unauthorized access, use or disclosure. For example, we store the personal information you provide on computer servers with limited access. Additionally, when we transfer sensitive personal information (for example, credit card information) over the Internet, we protect it using Secure Sockets Layer (SSL) encryption technology.

Third Party Advertisers: Third parties advertise on our Website. We do not share any personal information about you with these advertisers unless you give us permission to do so, separate from any permission you provide during the member registration process. These advertisers may seek to use cookies and pixel tags to track session data about the ads you have seen and types of things in which you appear interested. These advertisers may also use combined information about your visits to our website and other sites in order to provide advertisements about related goods and services that may be of interest to you.

When you click on one of these advertisers' links, you are leaving our website and entering another site. We are not responsible for such third party's sites. You should carefully review the privacy statements of any other site you visit, because those privacy statements will apply to your visit to that site, and may be very different from our policy.


For your convenience, our website provides links to other sites. When you click on one of these links, you are leaving our website and entering another site. We are not responsible for such third party sites. You should carefully review the privacy statements of any other sites you visit, because those privacy statements will apply to your visit to such other sites and may be very different from our policy.


We give all website users the ability to receive via email or direct messaging information about our products and services, updates to our website, customized advertisements and promotions that are targeted to your specific interests. We send this information directly ourselves, or via third party service providers. If you do not opt-out from receiving these communications about our website, we will send them to you. In addition, in our emails and other communications, we will include instructions on how to unsubscribe and inform us of preferences if you decide you do not want to receive any future marketing or promotional emails from us.

Updating Your Information: If the personally identifiable information that Hearts of London has gathered from you changes or you would like to revise such information, we will gladly correct or update any personal data you have previously provided to us. To request a change or update to your personal information, please send an e-mail to or write to us at Hearts of London, 17 Arundel House, 36-43 Kirby Street, Hatton Garden, London, EC1N 8TE.

Changes to the Privacy Policy

We may change or supplement this privacy policy from time to time. We may also undergo a change of ownership. We will post an appropriate notice of changes to the privacy policy and changes or ownership on our website. Privacy policy changes will apply to the information collected from the date we post the revised privacy policy to the website, as well as to existing information held by us.

If you do not agree with these terms, do not provide any personal information to us. If you refuse or withdraw your consent, or if you choose not to provide us with any required personal information, we may not be able to provide you with products or services that can be offered on our website only if we have access to certain personal information.