Hearts of London never sell to our customers, instead we provide the education, guidance and support to help them make an informed purchase selection. The following pages are packed with expert advice to help you make a purchase you will cherish forever.

Buy a diamond in confidence. Our comprehensive education and guidance topics will show you how to objectively evaluate a diamond by its colour, clarity, cut and carat weight characteristics.

Cut Proportions

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Carat Weight

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Certification

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